The Walt Disney Firm has introduced a brand new international conservation marketing campaign in celebration of the July 19th theatrical launch of The Lion King. The “Shield the Pleasure” marketing campaign will likely be supporting the Wildlife Conservation Community’s Lion Restoration Fund and their efforts to guard and revitalize the lion inhabitants, with the aim of doubling the lion inhabitants in Africa by 2050.
Elissa Margolis, senior vp of Enterprise Social Accountability for the Walt Disney Firm stated of the trouble:
“Disney is dedicated to supporting lion conservation efforts and we imagine The Lion King is the right story to remind us of the position every of us has in making certain a world the place these majestic animals are treasured and guarded.
Conservation has at all times been a core worth of The Walt Disney Firm and that dedication is clear in all the pieces from our movies to our theme parks and is why we created the Disney Conservation Fund (DCF). By the tales we inform and the experiences we create, we’ve got the ability to achieve folks world wide and encourage them to take motion with us.”
The Walt Disney Firm has already donated $1.5 million to the Lion Restoration Fund, and hopes to double that by grants and with the participation of followers. The $three million donation is the biggest single contribution made by the Disney Conservation Fund within the mission’s 24-year historical past, placing the overall donation over $75 million.
Listed below are among the ways in which followers might help enhance the overall donation:
At Disney’s Animal Kingdom, expertise Kilimanjaro Safaris Expedition through the opening week of the movie. For each visitors who rides July 19-25, Disney will donate $2 (as much as $350,000).
Starting June 10th, Buy one among 40,000 Particular Version Simba and Nala plush lions on the Disney Retailer (or Store Disney.com). For every plus offered, Disney will donate $5.
Disney can even donate $25,000 from the gross sales of the brand new e-book, “The Artwork and Making of the Lion King.”
Supply: The Walt Disney Firm / Shield the Pleasure