The World of Disney retailer at Disney Springs is among the hottest places for friends to search out excellent keepsakes from their trip to the Walt Disney World Resort. This morning, the expansive store formally unveiled their impeccable transformation revealing the brand new design which they are saying will make purchasing simpler and extra enjoyable – together with a splash of Pixie Mud on high.
The reimagined location has been within the design and improvement section for over a 12 months. This grand makeover has touched each characteristic and performance within the retailer as if the Fairy Godmother reworked the shop herself. From shows to signage and lighting, the brand new World of Disney has created an thrilling and vibrant purchasing expertise the place the merchandise are the celebs of the present and friends can take pleasure in Disney storytelling nearly in every single place they give the impression of being. In a single space, Disney Princess tiaras type a chandelier, and in one other space, a large Mickey Mouse Membership ear hat invitations friends to see the brand new Mickey Mouse Clubhouse Assortment that arrived simply in time to rejoice Mickey’s 90th Birthday.
“We noticed World of Disney as a possibility to reimagine what Disney retail is immediately,” mentioned Alysia Kelley, vp of visible merchandising and placement technique for Walt Disney Parks and Resorts. “The brand new retailer design highlights one of the best of what’s present and new, whereas additionally celebrating traditional Disney heritage primarily based in storytelling.”
The transformation started with the outside of the shop which options new marquees and magical window shows. As soon as friends step inside, they’ll uncover an open, loft-style ambiance.
The merchandise additionally serves as décor within the new World of Disney. A number of characteristic areas all through the shop will change recurrently, showcasing the latest and hottest Disney choices of the season. When new shows debut, their beautiful affect will depart friends feeling as if a complete part of the shop was reimagined another time.
Complementing these shows are enchanted thrives impressed by the historical past of Walt Disney Animation Studios and the “9 Previous Males,” the legendary animators who created traditional movies reminiscent of Snow White and the Seven Dwarfs, Peter Pan and Fantasia. For example, ink jars out of the blue swirl with shade and animate art work on the partitions. Out of nowhere, clean pages fill with pencil sketches as if drawn by an invisible hand. Magical film posters twinkle with Pixie Mud earlier than coming to life. And when making purchases, eagle-eyed friends could discover the shop’s gross sales counters are impressed by the desks and furnishings utilized by animators of generations previous.
Past delivering distinctive service to friends, Disney solid members play a job on this storytelling, as nicely; solid members will assist friends uncover the magical parts within the retailer and share insights into its Pixie-Dusted art work. This dedication to placemaking makes the brand new World of Disney greater than a retail expertise – it’s really a Disney expertise.
World of Disney will routinely roll out unique Disney Parks merchandise, reinforcing its popularity as a must-visit for devoted Disney followers. Unveiled earlier in October was a brand new Mickey Mouse Membership line with attire and equipment that includes a classic Mickey Mouse from the unique tv present. This space will proceed to alter as new merchandise arrives. Additionally revealed with the shop’s grand reopening is the Nordic-inspired Disney Parks Vacation Assortment 2018, full with Disney-themed vacation décor, ornaments, attire, and extra. The realm the place this assortment is displayed may also change all year long with new and thrilling merchandise.
The World of Disney shops at each Disneyland Resort and Walt Disney World are actually providing friends the choice to buy new reusable baggage as a substitute of utilizing plastic baggage for his or her purchases. This program is a part of The Walt Disney Firm’s international dedication towards important discount of single-use plastics by mid-2019. That includes art work of beloved Disney characters, these reusable baggage shall be supplied in three sizes for a nominal payment. Conventional plastic baggage are nonetheless out there upon request at no cost.
Cease by the World of Disney Photograph Gallery to see extra pictures of the newly reimagined retailer.