Simply over 12 months since Bob Iger, Chairman and CEO of The Walt Disney Firm, introduced a daring $100 million dedication to help youngsters’s hospitals around the globe, leaders from Disney and Texas Youngsters’s Hospital in Houston, Texas, debuted a collection of experiences, murals and interactive artwork aimed toward offering consolation and inspiration for youngsters and households.
The initiative, referred to as Disney Staff of Heroes, builds on The Walt Disney Firm’s lengthy legacy of delivering consolation and inspiration to households with youngsters dealing with critical sickness. Disney Staff of Heroes combines Disney’s beloved characters with the unparalleled creativity of its workers and forged members to deliver traditional tales to life in revolutionary methods which are designed to cut back the nervousness of a hospital keep.
“Because the identify ‘Staff of Heroes’ implies, at Disney we all know that if you’d like one thing to be timeless and contact the hearts of tens of millions, it requires a gifted workforce to deliver all of it to life. That’s the reason we’re so lucky to have Texas Youngsters’s Hospital and our advisory board assist information on this effort,” stated Elissa Margolis, senior vice chairman, Enterprise Social Duty. “We couldn’t have achieved this with out all of the steering, partnership and collaboration from docs, nurses, hospital directors, little one life specialists, artistic groups, tech leaders and in addition, importantly, dad and mom.”
To reimagine the affected person journey, Disney consulted a Panel of Consultants that included physicians, caregivers and little one life specialists who said that the Firm may make the best affect by specializing in moments of highest nervousness for youngsters and households in hospitals, akin to arrival and transitions to examination and working rooms (together with the “kissing zone,” by which sufferers and their households separate earlier than the kid undergoes surgical procedure). Groups from each line of enterprise throughout The Walt Disney Firm got here collectively to ship options which are easy for hospitals to implement, maintain and scale.
The ideas unveiled at Texas Youngsters’s Hospital (TCH) immediately are designed by a lot of Disney’s artistic and expertise consultants, storytelling and expertise consultants, and the world-renowned Imagineers, who got down to deliver just a little little bit of Disney magic to households throughout a difficult and unsure time. The groups at Disney took a holistic method to this system, which encompasses a variety of experiences, from reimagined public areas that create a heat and galvanizing environment for sufferers and households; to private moments that empower sufferers and construct connections to caregivers and hospital workers; and fascinating content material that shall be accessed throughout quite a lot of platforms and transformative occasions. In addition they targeted on alternatives to interact hospital workers, who’re an integral a part of these magic moments Disney has created for sufferers and their households.
In TCH’s public areas, Imagineers immediately unveiled Magic Home windows, which give mesmerizing views into the lively, residing worlds discovered within the tales of Disney, Pixar, Marvel and Star Wars; and Magic Portals, which interact sufferers and households with video games and favourite characters from throughout the worlds of Disney.
Breathtaking murals, meant to attract one’s creativeness into the colourful environments of Disney’s traditional tales, have been designed with a magical twist: The characters from every mural spark to life in tales and video games that may be accessed by way of the Disney WOW app on cell units.
The Disney WOW app prompts augmented actuality experiences that assist create a extra private journey for every affected person—one of many program’s key aims. A toddler can actually put on their favourite character, because of themed hospital robes that function costume fashion designs from Disney, Marvel and Star Wars. Newly designed wristbands, which debut immediately, assist workers acknowledge the favourite character of a kid and in addition function symbolic “tickets” to particular experiences and areas all through the hospital. Sufferers choose their wristband and their chosen character stays with them all through their hospital journey by way of private experiences that embody care packages, and the delightfully charming Magic Artwork, which delivers enjoyable, animated, inspirational messages to sufferers.
An array of colourful Disney-themed merchandise that includes characters sufferers know and love are meant to make hospital rooms really feel extra like residence and a affected person’s keep extra comfy. Care packages come full of toys, video games, books and actions that entertain sufferers; whereas an array of themed room décor objects—from tray liners to cups—additionally helps to deliver shade and familiarity to the affected person’s room and brighten his or her keep.
Partaking content material and occasions will present welcome distractions for sufferers and create alternatives to spend time with household and associates. Along with the Disney WOW app, sufferers can entry tales, video games and different leisure choices by the DisneyNOW app on cell units and luxuriate in them all through the hospital or from the consolation of their room. A digital actuality headset, designed in partnership with Starlight Youngsters’s Basis particularly for youngsters’s hospitals, immerses sufferers in a brand new realm of improbable experiences—full of beloved characters and pleasant story worlds—that they’ll discover from their very own hospital beds, and a Cellular Film Theater makes it potential for sufferers to view favourite motion pictures with household and associates in varied gathering areas all through the hospital.
Disney has additionally created alternatives for hospital workers to attach with this system whereas forging deeper connections with their sufferers. Themed Workers Badges—every representing a favourite Disney character of the workers member who wears it—activate particular and fascinating moments for sufferers and household to get pleasure from all through the hospital. Moreover, hospital leaders and workers will obtain specialised coaching supplied by Disney Institute to assist them ship an distinctive degree of care, compassion, consolation and connection—together with just a little Disney magic.
The TCH pilot will allow the Disney groups to study extra, adapt and proceed to strengthen the initiative general for the good thing about sufferers, households and hospital workers. Further ideas shall be added over time, together with a Consolation Hall, which contains art work and music to offer consolation and distraction for sufferers and households previous to surgical procedure; and one-of-a-kind, story-themed Playspaces the place anybody can play, work together and make new associates. As this system rolls out in further hospitals right here within the U.S. and across the globe, groups at Disney will proceed to collaborate with consultants to measure the affect of the work and make sure the Firm is delivering on its dedication to ease the stress of a hospital keep in methods solely Disney can.
“The magic and pleasure we now have all skilled at a Disney park is now obvious as you stroll all through our hospital, and I’m wanting ahead to seeing how this particular partnership enhances the affected person and household expertise at Texas Youngsters’s,” stated Dr. Larry Hollier, Surgeon-in-Chief, Texas Youngsters’s Hospital.